Organizing  McDonaldization Papers
I.	First Way: McDonaldization principle followed by its attendant irrationality
A.	First Supporting Point (efficiency)
1.	Fastest way to go to hungry to full use drive-thru
2.	Eating on the run; throwing away own trash (irrationality)
B.	Second Supporting Point (predicability)
1.	Same Big Mac in San Jose is same Big Mac in LA;
2.	Predicability becomes boring (irrationality)
a.	Need for McDonaldized systems to "re-enchant" the experience (e.g. Monopoly game)
C.	Third Supporting Point (quantification)
1.	Emphasis on quantity over quality (e.g., Big Gulp, Whaler)
2.	Bigger is not always better! (e.g., 12 vs. 32 ounce soda) (irrationality)
D.	Fourth Supporting Point (control)
1.	Replacing of humans with non-human technology
2.	Leads to job loss and/or deskilling (irrationality)

II.	 Second Way: McDonaldization principles (e.g., efficiency, predicability, quantification, and control)
A.	First Supporting Point (efficiency)
1.	Fastest way to go to hungry to full use drive-thru
B.	Second Supporting Point (predicability)
1.	Same Big Mac in San Jose is same Big Mac in LA;
C.	Third Supporting Point (quantification)
1.	Emphasis on quantity over quality (e.g., Big Gulp, Whaler)
D.	Fourth Supporting Point (control)
1.	Replacing of humans with non-human technology
E.	Fifth Supporting Point (irrationality of rationality)
1.	Each principle of rationality (e.g., efficiency, predicability, quantification, and control) spawn irrationalities
a.	Efficient for whom? When thousands of pounds are thrown out to create McDonald's french fries
b.	Predictability is a problem for retailers as it soon becomes boring.
c.	Quantification can produce much of what we do not necessarily need..but its good for profits!!
d.	Control may eliminate human error--but at what cost?